Introduction
OA publishing is increasing in absolute terms and as a proportion of all published research papers. Industry-wide, the proportion of publications made available as OA (including gold, green and bronze) has risen from 30% in 2014 to 46% in 2024, a rise from 778,000 publications to almost 1,820,000.5 This trend is underpinned by strong researcher support, with 88.1% of researchers supporting OA.6
The gold OA advantage in reach and impact has been explored in many analyses of journal articles, from the study of individual journals7 to systemic reviews of other bibliometric studies.8 Generalisations are difficult because of the quality and heterogeneous nature of some of the studies, but more studies are finding an OA advantage than are not. In 2018 and 2021, we explored the impact of OA in the white papers Assessing the open access effect for hybrid journals9 and Going for gold: exploring the reach and impact of gold open access articles in hybrid journals,10 which both showed a clear advantage for gold OA publications in terms of citations, altmetrics, and downloads.
Gold OA, where the final published article (also known as the VOR) is immediately and freely available under an open licence, has seen the biggest growth in output, despite this evolving landscape.
As different approaches to OA have emerged over the years, along with various funding models and the continuation of subscription access to non-OA publications, questions remain about what the most valuable route for authors, institutions and funders is. Gold OA, where the final published article (also known as the VOR) is immediately and freely available under an open licence, has seen the biggest growth in output, despite this evolving landscape. Gold OA, including articles in hybrid journals and full OA journals, only accounted for 14% of all articles market wide in 2014, rising to 40% in 2024.11 At the same time, the number of articles available via other access methods, both green and bronze, decreased.
Understanding how researchers access and use different versions of research has also become increasingly important, especially with the growth in researcher use of artificial intelligence.12 Studies have shown that there is a preference for the VOR, as it is easier to read and is more reliable with the assurance of peer review. This preference is especially stark when it comes to citing a document, with 83% of respondents preferring to work with the VOR for citing content in their own work.13
Studies have shown that there is a preference for the VOR, as it is easier to read and is more reliable with the assurance of peer review.
In this white paper we consider whether there is still a gold OA advantage for the reach and impact of articles (measured by downloads, citations and Altmetric Attention Score), or whether the growing share of OA articles has led to a normalisation of the OA effect. We further extended our analysis beyond traditional measures of impact to examine how publishing models can affect the geographic diversity of readership. In addition, new data about when downloads occur allow us to ask whether gold OA accelerates dissemination.
In the first part, we focus on insights across all disciplines, before taking a deep dive into a selection of core research disciplines.
Methodology and considerations
Scope
In this study, an analysis of 204,781 articles published in 2023, in 1,812 hybrid Springer Nature journals (in the imprints Palgrave Macmillan, Springer and Springer Nature), is used to make a comparison between gold OA, green OA, and non-OA articles.14 Hybrid journals enable a comparison of similar articles, while the size of Springer Nature’s portfolio allows the topic to be explored in depth and at a disciplinary level. Nature Portfolio hybrid journals were excluded from the analysis to maintain comparability across the wider hybrid journal portfolio.
Discipline analysis
The 204,781 articles in this study were associated with 33 different disciplines, which varied considerably in size from 14 articles to 39,501 articles. The 8 disciplines where more than 10,000 articles were identified were included in the disciplinary level analysis, along with an aggregated Humanities subject area and Social Sciences subject area.
The Humanities and Social Sciences subject areas were created as aggregations, as the disciplines within the subject areas were quite small. Nonetheless, it is useful to examine whether the main findings for Science, Technology and Medicine disciplines hold true for the Humanities and Social Sciences. The Humanities category was created by aggregating articles from Architecture / Design, Cultural and Media Studies, History, Linguistics, Literature, Philosophy, and Religious Studies. Social Sciences was created by aggregating publications from Business and Management, Economics, Education, Finance, Geography, Law, Political Science and International Relations, Psychology, and Social Sciences.
Sources of insight
Following the example of previous studies, the impact of articles is explored through the number of citations, and reach is explored through the number of downloads and the Altmetric Attention Score. The Altmetric score is a compound measure of the attention a publication has received from traditional media, patents, policy documents, social media, and other online sources.
The reach and impact of the articles in this data set were analysed according to the publishing models identified by Unpaywall and using the statistical programming language R. Citation data comes from Dimensions, usage is based on the number of downloads from Springer Nature’s servers according to COUNTER 5.1 standards, and the Altmetric score comes from Altmetric.
The download data enables an analysis of the time taken to accumulate downloads, with usage data calculated for 3 months, 6 months, and 12 months after publication date. The download data also enables an exploration of reach into countries with different levels of income, using the World Bank classification of countries.15
The data were captured in early 2026, providing 2 full years, 2024-2025, in addition to the year of publication, 2023, for the initial reach and impact to be made.
Modelling
Negative binomial regression models were developed to take into account other factors at the document level, the author level, and the journal level that can influence the impact and reach of research publications, besides their OA status. 3 negative binomial regression models were developed for making predictions about the number of citations, number of downloads, and the Altmetric score. Additional models were also built for predicting the downloads over time. Although the models control for a range of factors, this remains an observational study and the findings demonstrate associations between publishing route and the indicators measured.
This modelling approach is suitable as in each case the dependent variables are count data, with a variance exceeding the mean. The median is also included in the tables due to the skewed nature of citation data, with the highest cited articles receiving many times more citations than the typical document. For each of the 3 dependent variables (citations, downloads, and Altmetric score), 6 variables were used in the model:
- OA status
- Clarivate’s Journal Impact Factor (JIF) 2024
- Discipline of the journal
- Times Higher Education (THE) World University Ranking 2024 of corresponding authors’ institutions
- Country of the institution of the corresponding author
- Funder acknowledgement as a binary feature—either there was, or wasn’t, a research funder associated with the article.
To maximise the number of records included in the study, where there were no data available, suitable substitutions were made: JIF was set to 0; country of corresponding institution was set as unknown; and a ranking of 1,907 was given (the number of ranked institutions).
OA classification
The OA status of the different publishing models was gathered from Dimensions, which in turn makes use of Unpaywall’s OA typology.16 Articles were classified into 1 of 3 categories:
- Gold OA: The VOR is immediately accessible upon publication on the publisher’s website, typically under an open licence.
- Green OA: The version of record requires a subscription on the publisher's website, but a version has been made publicly available in an institutional or subject repository which may include accepted manuscript (AM) versions as well as preprints.
- Non-OA: All other subscription articles.
The data underlying this report has been made openly available on Figshare.17
Considerations
There have been considerable changes in the use and measurement of social media and other sources tracked by Altmetric over the past 5 years, with a fall in the Altmetric scores. Therefore, the Altmetric results are only used at the overall level where they may be considered indicative for the purpose of comparison with previous studies, rather than being conclusive given the substantial changes in tracked sources and platform behaviour.
We did not have access to download figures for green OA publications stored in institutional repositories. As a result, the observed advantage of green OA over non-OA articles in terms of downloads may be conservative.
Finally, the 2 aggregated subject areas, the Humanities and Social Sciences, should be understood as rough approximations. Many of the disciplines will be split across both the Humanities and the Social Sciences (e.g. Geography). However, the rough approximation enables insights to be drawn into areas that wouldn’t be possible otherwise, while not drawing conclusions about the Humanities based on primarily Social Science data.
5 International Association of Scientific, Technical and Medical Publishers (STM). (2025). Uptake of open access (OA). The STM Open Access Dashboard. https://stm-assoc.org/oa-dashboard/oa-dashboard-2/uptake-of-open-access/
6 Hahnel, M., Smith, G., Toogood, M., Jarvis, P., & Emery, C., Digital Science, Springer Nature, & Figshare. (2026). The state of open data 2025: A decade of progress and challenges. https://doi.org/10.6084/m9.figshare.30823079
7 Yi, H., Cao, Y., Leng, Q., Wang, Y., Zhang, G., & Mao, Y. (2024). The impact of open access on citations, Pageviews, and downloads: a scientometric analysis in Postgraduate Medical Journal. Postgraduate Medical Journal, 100(1187), 679–685. https://doi.org/10.1093/postmj/qgae047
8 Langham-Putrow, A., Bakker, C., & Riegelman, A. (2021). Is the open access citation advantage real? A systematic review of the citation of open access and subscription-based articles. PLoS ONE, 16(6), Article e0253129. https://doi.org/10.1371/journal.pone.0253129
9 Lucraft et al. (2018). See #1
10 Emery et al. (2021). See #2
11 International Association of Scientific, Technical and Medical Publishers (STM). (2025).
12 Fudan University, Shanghai Academy of AI for Science & Nature Research Intelligence. (2026). The state of AI use among researchers. https://www.nature.com/immersive/partnercontent/fudan/aiforscience/ai-for-science-2026.pdf
13 Lucraft, M., Allin, K., & Batt, I. (2021). Exploring researcher preference for the version of record [White paper] Springer Nature. https://doi.org/10.6084/m9.figshare.13834532
14 Springer Nature. (2026). Glossary of terms: Hybrid journal. https://www.springernature.com/gp/open-science/about/glossary-of-terms#c27805780
15 World Bank. (n.d.). How does the World Bank classify countries? https://datahelpdesk.worldbank.org/knowledgebase/articles/378834-how-does-the-world-bank-classify-countries
16 OpenAlex. (n.d.). Open Access (OA). https://help.openalex.org/hc/en-us/articles/24347035046295-Open-Access-OA
17 Springer Nature. (2026). Data set for white paper: From access to impact: How open access shapes research reach, citations, and global visibility [Dataset] Figshare. https://doi.org/10.6084/m9.figshare.33455269.v1